T and I have had a lot of conversations about how to convey the material source for something you're creating, especially if those materials are reused. Most of the example out there are earnest, but not clean and modern. The other day I ran across Provenance. They make cutting boards and other housewares from recycled teak and glass. But the best part is their branding and packaging that gets the idea across in a lovely, modern, Helvetica-esque way. No fair-trade, made-by-hippies image here. This is the new green, beyond green, where consumers want to know the materials in their products the same way they want to know the ingredients in their food.
On the fronts of the packaging, This Is Now...
And on the back, This Was...
It's so well done. I wish we'd thought of it. For more details and photos, read the full article on the dieline.
Images from the dieline.
