Look Good and Do Good(will)

Creative Review has a great post on the new visual identity for Goodwill SF. I like the idea of treating Goodwill as a brand vs. a dumping ground for out-of-date shoes and gently loved toys. This take is fresh enough to work for any modern retail brand, and yet completely in line with their mission.

The sides of the truck emphasize the thrill of the score, finding the perfect whatever in the shop. The back of the truck highlights the donation side. Nice work.

For you locals, the high holy holiday of Halloween is coming, and there is no better place to come up with creative costumes than that downtown SF Goodwill. Shop early, before the best wigs and spandex are gone...

Images from Creative Review. Via NOTCOT.

Happy New Year!

 

We're kicking off a bright and shiny new year with lots of ideas cooking in the lab. Today's treat is a little inspiration from Brooklyn (so much great furniture coming from Brooklyn these days--it's killing this west coast gal). Enjoy these table from 31 & Change. It's not a look for everyone, but I'm loving the burly wood slices with curvy cast-iron legs.

 

As a bonus, for every piece of furniture they sell, they plant 2 trees through the non-profit Plant a Billion Trees.

Images from 31&Change.