Today's big marketing idea

It’s Earth Day, so the internet is brimming with green articles to read and eco-products to buy. I’m going to give you something instead:

See this article on CNET, all about Greenpeace’s efforts to pressure the computer industry to green-up the power sources for their big server farms. On the Greenpeace scale, Yahoo scores the highest, in part because their data centers are located where there’s abundant hydropower. Google does OK, as the company invests in wind and solar power to offset their carbon footprint. Apple does poorly. You can read all the details on CNET.

So what? So here’s my big marketing idea for all those companies pushing cloud computing:

“Your cloud, powered by the sun.”

I’ll even let you have that for free if you make it real. You can trademark it and run with it. 

Chart from Greenpeace. Via CNET.

You can dish it out...

You know I'm a sucker for creative uses of recycled glass. Fix Studios designed this amazing wall divider featuring vintage pressed glass plates suspended in epoxy. What a great use of grandma's overly frilly dishes! 

If you're in Vancouver, you can see it yourself at the restaurant Lapellah, where they (according to the interwebs) have jalapeno thyme hush puppies on the menu.

Images from Fix. Via re-nest.

Fairytale Fashion

Today's post is just a little green eye candy. Check out Ryan Novelline's stunning couture dress made almost entirely from recycled Golden Books. The bodice is composed of those trademark golden spines. Click on through to the designer's site for more pix, including a whole "making of" series of photos. 

Via ecouterre. Images from Ryan Novelline.