Chun-wei Liao is a London-based industrial designer who is creating this clever flat-pack cardboard lighting with options for customization and personalization. Design*Sponge has a great post on this and detailed photos showing how it all goes together (All the Design*Sponge coverage of ICFF has been amazing. It's worth checking out.)
Larger images from Liao's website. Detailed photo from Design*Sponge.