Schmidttakahashi have launched a line of reworked clothing with a tech twist. Each item in the Reanimation line comes with a QR code that links to the garment's past and allows the current owner to contribute to the store. For me, this lets a deterrent for many people ("Ick, people wore this before?") become an asset ("Ooh, where has this been!")
Lots more on the the designers and their big idea here, with slideshow.