Thursday, August 18, 2011


Tricia and I have had lots of conversation about how to make reuse modern and hip and palatable to people who would rather not buy their clothing at a thrift store. Design duo Schmidttakahashi have launched a line of reworked clothing with a tech twist. Each item in the Reanimation line comes with a QR code that links to the garment's past and allows the current owner to contribute to the store. For me, this lets a deterrent for many people ("Ick, people wore this before?") become an asset ("Ooh, where has this been!")

Lots more on the the designers and their big idea here, with slideshow.

Images from Schmidttakahashi. Via Ecouterre.

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